How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 30.06.2025 01:46

Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Drug deaths plummet among young Americans as fentanyl carnage eases - NPR
Processes
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
People
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Netanyahu says ‘we’ll do what we need to do’ with Iran’s leader - Financial Times